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Group Tenet and Corporate Culture – By heart |
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The Heart is the source of pulse,in he heart lays the power of “life”. “By heart” has benn a corporate philosophy of WHM Group from the very beginning. To cook by heart,to manage by heart,to serve customers by heart and to repay society by heart. |
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To Customers, Tastiness, Health, Quality |
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To Partners, Cooperation, Win-Win, Growth. |
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To Staff, Education, Opportunity, Achievement |
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To Shareholders, Reliability, Responsibility, Return |
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To Society, Humane, Harmony, Contribution. |
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Brand Strategy –Honesty as key, Word of Mouth |
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In merely 20 years,WHM Group has become a well-known brand, due to down to earth attitude and perfectionism in business. Its name has been spreading out like a wildfire by word of mouth. This will also be WHM Group’s next brand strategy. |
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Business Differentiation-Thorough,Delicate,Systematic |
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Being all-round is easy; remaining precise and detailed is hard. However, quality of life is determined by the little details and seemingly trivial. Whether it is fast food，Chinese，Japanese or Hong Kong cuisine, whether it is about food or accommodation: The differentiating value at WHM Group is to have the emphasis on details, the excellence of a quality experience. What WHM Group advocates is not limited to enjoying a cuisine or certain experiences, but rather pursuing a kind of lifestyle, as well as a higher quality of life. In the process of systemizing and expanding the business, this differentiation will be carried out to all levels of our organization as to establish a consistent and reliable brand. |
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