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In 1987, the first Shanghai Xiao Nan Guo Chinese Restaurant (“Xiao Nan Guo” for short) was opened on Changsha Road, Shanghai |
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In 1998, WHM Group opened its first Japanese-style Barbeque Restaurant |
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In 2002, WHM Group founded its first SPA |
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In2004,WHM Group established its Japanese Noodle Chain-78 Ichiban and set up Honeymoon Dessert (Shanghai) Co., Ltd. in the same year |
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In2008，WHM Group introduced the traditional Chinese food to Janpan. |
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| In the past 22 years, over 100 million distinguished guests have been served by the Xiao Nan Guo. |
| All these exciting developments and shining numbers are attribute to the tireless efforts and dedication from Xiao Nan Guo people. |
| Startingits business with six tables, Xiao Nan Guo stood out from the competitive industry and has grown to be one of the largest Food & Beverage Group ,which owns ten thousand employees on a global scale and a store area of hundred thousand square meters. All of these are because of its grittiness, precise market positioning, strong branding, excellent operational principle and highly effective management. |
| The Chinese restaurant chain is the core business of WHM Group. Up to October 2009, it had opened more than 30 large-scale Chinese restaurants in cities like Hong Kong, Tokyo, Beijing, Shanghai, Suzhou and Nanjing, etc. and set foot in various businesses such as SPA, Japanese-style barbecue, Japanese Noodles, Hong Kong dessert and hotel management. Thus, it has now become a wellknown national brand , engaging in food ,accommodation as well as beauty industries. |
| Shanghai Xiao Nan Guo is a mid-range to high grade Chinese restaurant specializing in Shanghai and Guangzhou cuisine. As a representative of Shanghai food its specialties, not only remain the local cuisine’s taste, savory, crisp and delectable, but also compromise the merits of other cuisines and create a unique style featuring enriched flavor, refined taste as well as elegant and graceful appearance. |
| The Japanese-style barbecue, adopting dainty materials and elaborate style, provides customers with authentic Japanese taste and creates a unique flavor with its exclusive spices. The “Noodle Plus” and “Honeymoon desserts” are also favored by consumers in general, especially the youth, because of the brisk taste and strict standards on materials and processing. |
| And the establishment of Xiao Nan Guo SPA indicates that the Group has successfully expanded from the Food & Beverage industry to the life & fashion circle, which is closer to customers’ daily life and able to relieve them of stress. |
| In addition, brand building has always been the centre of focus by WHM Group since its very establishment. In the past twenty years, the Group has been constantly training and bringing in best people from all over the world and has built up a service system with its own characteristic. During the process of extending the material purchasing and aligning with the best food material suppliers, WHM Group further scrutinized the supervisory mechanism of food sanitation and made great effort to quantify and standardize its kitchen management and the Chinese dishes production. Twenty years later, WHM Group has become an embodiment of branding, quantification and standardized Chinese restaurant management. This year WHM Group is still in the path of fast development and will set up 10 branches cross the country. Meanwhile, its brand and label also begin to spin off series trademarks where. its brand multi-strategy and multi-brand extension are bound to drive the Group to step into the modern service industry from a single traditional circle. |
| With all these effort, WHM Group is planning to build up a global brand image in the next 10 years by setting up a “Internationalize with Shanghai as base” strategy. |
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